You know that you need to start using digital marketing, but you’re not sure why.
It can be tough to keep up with the latest trends in marketing, and it’s easy to feel like you’re falling behind if you’re not using digital marketing tactics.
Adopting digital marketing is the smartest thing you can do for your business right now. Here are the top 7 reasons why:
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1. Reach a global audience with ease
Digital media is global. It reaches people in every time zone, and it allows you to target the precise audience that your business needs. It reaches a wide variety of platforms, including social media sites and apps.
2. There’s always something new to try
Digital marketing changes so quickly that it can be hard to keep up with the latest practices in advertising and promotion. But there is always something new to try, whether you’re interested in SEO or content marketing.
3. Cost-effective compared to traditional marketing methods
Digital marketing is usually less expensive than traditional advertising, requires lower overhead costs and gets better results. It allows you to test different messages and audiences at a much lower cost, which enables you to fine-tune your strategy as you go along.
4. The right message reaches the right people at the right time
Today’s consumers are connected around the clock through mobile devices and social networks. They receive their information in real time, and they expect brands to be where they are as well — anytime and anywhere.
Traditional print ads and commercials can’t compete with that level of immediacy. Digital media lets you match that speed and reach exactly who will care about your message. There’s no delay or barrier between content creators and their audience.
5. Digital media allows for advanced metrics and accountability
The web has also opened up new opportunities to measure how your advertising is performing, helping you learn what’s most effective and act on that information in real-time.
With traditional print ads, measuring success can be difficult — particularly if the goal of an ad campaign was to generate awareness rather than immediate sales.
The web lets you easily see which ads are generating traffic, conversions, registrations, product purchases or some other behavior you’re trying to influence.
You can even use geo-targeting data to make sure your message is reaching the right people at the right place and time. By using this kind of digital analytics software, marketers can achieve a more targeted reach with their media buys while still focusing on the long-term brand benefits of each campaign.
6. Personalized messages that resonate with customers
The web has ushered in a new era of one-to-one marketing.
Websites are becoming more personalized, shopping is moving online and social media make it easier than ever to get connected with your most loyal customers.
Marketers who connect with their customers using relevant messages at the right time can build brand loyalty, increase sales and boost profits with digital engagement strategies that deliver positive business outcomes.
7. Engagement metrics that matter to marketers
Many marketers erroneously assume that mass audiences are not interested in interacting with brands on Facebook pages or other social networks.
However, they fail to realize the vast number of people who are spending hours per day interacting with one another on top of being exposed to content from businesses.
The mass audiences are not interested in interacting with brands on social networks, but the people who are spending hours per day interacting with one another are highly interested in getting engaged with brands that talk to them at the right time.
These top loyal brand fans and advocates spend several hours per day talking about your products and services yet marketers often fail to track their conversations or even notice them until it’s too late.
