Ever since the internet world introduced the facility of online shopping, the young generation of our society went obsessed with a shopping spree. Easy to understand that as the offered price on the e-markets, the variety of the products and fast delivery system, easily attracted a large audience. One of the newest and innovative add-ons in the world of e-shopping is a feature called – live shopping. Starting in the middle of 2020 when the pandemic hit the world, live shopping has become a pure sensation for almost everyone.
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What is called live shopping?
Live shopping, which is also known as virtual retail shopping is the newest excitement, which indulges people in engaging in live broadcasting where sellers demonstrate products and take online bookings. Through live streaming, the sellers and buyers chat, take an instant booking, and deliver the product within a specified time. In the case, the seller is not able to take an instant booking, he/she specified a certain time limit for booking the products. The buyers need to follow the instructions and pay the money online. In most cases, the sellers ask for online payment, only a few offer the cash-on-delivery option.
What kinds of experiences do online shoppers have?
There are two types of online shoppers – one that searches for low-budget or affordable products and the others who search for original and premium quality products. The first group does not want to spend a lot of money contrary to the second type. Since there are two different types of online shoppers, there are mixed complaints about the sellers. The following are the kind of complaints the buyers often make against their online sellers –
- Low-quality products – The quality issue has always been a constant problem in the world of online shopping. Products bought from live broadcasts have often proven to be absolutely opposite of what is shown in the video. There are a number of unscrupulous sellers who trick their online viewers with products, which are demonstrated in good quality but when received by the consumers are revealed to be opposite.
- Late delivery – Another frequent complaint is late delivery. Often sellers fail to send their products within the stipulated time. In most cases, sellers generally send the product before the deadline. However, there are cases too where failure to provide timely delivery has occurred.
- Product disputes and return policies – Often customers complain that in case they have received a disabled product or found a dispute after unwrapping, some sellers refuse to provide a refund or change the product. Many have registered the same complaints on the consumer forum. As a result of that, nowadays most sellers ask to make an unwrapping or unboxing video and share the same with them.
The positive reviews
Luckily, the number of positive reviews and productive experiences is higher than that of the negative ones mentioned above. More than 70% of online consumers have started watching live broadcasts and shopped from video streaming. According to them, live shopping offers a better experience because here they get to see the products demonstrated in front of their eyes. Also, they get to chat with the sellers and select products from a wide variety. Most importantly, the online payment method has proven to be extremely flexible for many. No doubt that customers for live shopping will increase rapidly in the future. Many retailers have found hope in the pandemic situation by doing live streaming and selling products through that.