The main factor that drives every business, small to big increasing the productivity as well as the expansions is IT support team that includes technology experts with good experience and knowledge that enable companies to stay consistently strong in the competitive market.

How does IT support services play a key role in the companies?

• Helps to stay updated related to the latest technologies released in the market.
• Troubleshoot and update continuously with the Existing systems.
• Awareness of the company structure, demands, functionality operations performed in the projects.
• Deliver solutions with the available resources that are easily adaptable.
Business clients, in general, prefer to tie up long lasting relation with the organization which has the capability of overcoming instant raising issues in the projects, utilize and manage to deliver solutions with the available resources, implement latest available technologies trending in the market.

Benefits of IT support services in small businesses:

Managing databases:

Every business needs to store the data regarding employees salary, income and other details which are maintained in separate databases that can be accessed by the HR Department or IT support team.

Data backup:

It is important to backup all the data stored in the small businesses that includes software, employee details, project details and others that need to be accessed in case of system crash or other malware activities executed in the business systems.

Technical Support:

marketing the business branding is also important for the small businesses that R more successful by integrating IT support services to the branding strategies or approaches that line up and market all the products and services delivered by your business to the end users easily.
For example, IT support services help in developing apps or software for the small businesses which are helpful for the marketing purposes of its products or services which is accessible for the targeted customers.

Delivers solutions for complex issues:

In small businesses IT support systems provide services for complex problems or issues through the advanced tools

Marketing strategies:

IT support system can be integrated with the modernized business approaches in marketing area through social platforms, particularly small businesses where they can review the public opinions through surveys conducted online thus helping to take good decisions for future development.

Customer service:

In small businesses, IT support services play a key role in assisting the end users through multiple channels like social media, email, SMS, live interaction or through social platforms like Facebook or others where they can get the customer’s opinion directly that can be resolved buy the business easily and quickly and at the same time.

Flexible:

It is a flexible way to understand the customers product selection process. The quicker you respond to the customers queries the more branding image will be developed for the business easily in the market.

IT support services in the small businesses plays a key role for understanding the customers behavior through the modernized communication tools thus helping the business for both expansion and productivity.

Organized structure:

Company means managing manpower plus infrastructure which predominantly stand as pillars for the organisation. Coming to the start-ups, they need to analyze, organize to integrate trending technologies Small businesses become successful in a short period of time.

Maintain HR information system:

Every organization particularly small businesses, must create the portal including information about every employee detail like the job description, status, employment contract details, individual performances and other details that can be accessed or referred at any time for future references.

Helps in expansion of small business:

Any business can develop quickly or expand their wings easily by implementing the latest techniques or approaches in the technologies or software or hardware released in the market by building information systems that store data accumulated from researches in finding target audience or end users, organizations requirements and strategies that need to be implemented for marketing and campaigning, functionality’s involved in the marketing approaches and many other valuable data must be organized systematic way that helps in decision making process for the development team, technical team and all other teams that drive the organization in a right path for future success.

Conclusion:

Any business or Organization can attain success by rendering high quality services to the end users and clients that can be attained in a faster way by integrating information technology to the existing processes, upgrading your systems with the latest technologies helping in resolving basically to complex issues raised within the organizations or from the end users.

Pranathi software services is a leading and successful software company availing tailor-made IT and non-IT assistance building strong relations with their clients and targeted audience.

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Anyhow the idea of building up an online portal or website cannot be neglected.

In a few cases, entrepreneurs are well-aware of the value of search engine optimization (SEO) but they simply don’t have enough budget to spend. Often when companies face critical issues with the finances they decide to cut off-budget for particularly SEO campaigns which turns out to be the biggest blunder.

Hence, search engine optimization leads businesses to achieve their goals and targets if certain efforts are done to improve SEO campaigns. When businesses invest in ranking their websites on search engines they become competitive in the digital world. While dealing with tight budgets SEO is the right choice.

SEO ENHANCES THE VALUE OF DIGITAL MARKETING:

1. Marketing strategies

It is not mandatory that every time businesses spend a massive amount of money on search engine optimization campaigns. Whereas, sometimes the businesses also get away with spending nothing at all. SEO is considered as one of the cost-effective marketing strategies that are quite appropriate for tight budgets.

2. Budget

For a business, budget issues can arise anytime whether it is an unexpected large economic disruption or a poor season for the industry. At the end of the day, SEO is the only option that can actually fit into your available marketing budget. Moreover, it undoubtedly offers better value instead of any other digital marketing option.

3. Conversion rate

SEO increases the conversion rate with a combination of other digital marketing options like social media marketing, pay-per-click advertising, and more. However, if the business cannot afford all the services then it should prefer SEO services after eliminating all of the tactics.

Get Benefit from Well-Done SEO:

The best part about SEO is it is different from other forms of marketing. It can absolutely be free and requires nothing to pay for clicks, advertising space or to enhance the brand’s visibility. Now the question arises in people’s minds that how come a strategy can provide results without costing anything. It simply needs to be executed properly as the website edits only require time and effort without any budget.

The entire process of search engine optimization involves strategies that can highlight the website on search engines while increasing the conversion rate. Therefore, investments are not always necessarily what matters is the result-driven approach and efforts.

Moreover, quality content is considered to be a significant element of every SEO strategy. The website can reach heights if businesses put real-time effort into producing quality and attractive content.

No matter what size your business is or what marketing budget you are dealing with, search engine optimization will never disappoint you. In fact, it is proven and the most beneficial strategy of the digital marketing world. Thus, work on enhancing your website’s appearance on all the search engines to get the most with less or no budget.

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• Most employees want to support more remote work.
• Two-thirds (60%) of the organizations use some type of cloud-based solution.
• Group chat and video conferencing are used by nearly two-fifths.

Utilizing new technology and maximizing existing IT investments isn’t easy. The survey found that only one-third of respondents had a single preferred supplier. A business with two-thirds of the market doesn’t have a trusted partner and the ones with the least amount of IT strategy are those with no strategy at all.

No matter your level of experience or expertise in planning IT strategies, it can be hard to know just where to start. In that regard, we’ve created five steps you can use to plan an IT strategy:

• Clearly define your business’s objectives and goals:

Having an IT strategy plan primarily serves the purpose of supporting the business. When planning, start with an overview of your business goals and high-level objectives. A company’s mission and needs can be clarified if it does not have an overarching business strategy.

• Identifying the pipeline and target sales.
• Plan any upcoming mergers or acquisitions.
• Growth plans.
• What other actions your teams may be putting in place.

It is imperative to take this step. Organizations that are successful align their IT planning and business strategy to achieve both.

• Plan, scope, and schedule your project:

To define your scope, stakeholders, and schedule, we must first create a list of goals.

Defining your stakeholders is critical to clarifying your business IT strategies, whose responsibility it is to deliver, and where they must be implemented. Consider consulting with key business users within the unit to learn how they use technology, how they plan to use it next year, and how IT can help.

It’s also important to determine the lifespan of your IT strategy. However, you may want to review and redefine your strategy more often. Find some examples of IT strategies. Identify the phase requirements – implementation, integration, review, etc. – and know when it’s time to activate the strategy, and when it’ll need to be revised.

The implementation of an IT strategy plan, scope, schedule, and list of stakeholders will be easier if you have a clear internal or external perspective.

• Analyze your existing infrastructure:

Planning an IT strategy shouldn’t involve reinventing the wheel. You will be able to define problems, see what’s working and how you can best save resources by making use of what you already have. Start by asking yourself:

• Are there any technologies that teams and departments are using? Which tools, software, and systems do they use? Using information you’ve gathered from various teams in your company, you should be able to answer the question.
• How are things going? Are there any things that aren’t? Assess the effectiveness of how the information technology is being used and figure out which programs, software, and systems are providing the most benefit.

Putting your current infrastructure into perspective will allow you to plan an IT strategy based on the resources you already possess. The data will help you identify where you can save time and money by replacing your existing infrastructure or switching your IT provider.

• Plan and allocate resources

If you’ve followed the correct process, this step might seem the most challenging, but it shouldn’t be difficult.

Organize the major tools, software, and hardware you will be using for your project into overall technology architecture. You should also assess any department-specific technology that might be required to accomplish your business goals, including finance and HR software. Lastly, consider how the individual elements in your architecture will integrate, and what processes will govern their integration.

Use a spreadsheet or other document to collect all of this information and give you a clear picture of your architecture, how much you’re spending, and who will be using it.

• Identify your metrics

Keeping in mind that your IT strategy supports your business needs, it needs to be functional and cost-effective. Business advancement has to make you money; otherwise, you will lose money on it!

You need to identify some key KPIs and metrics so you can benchmark and see how your IT plan is performing over time. Among these may be:

• Help desk calls are an indicator of service level.
• Utilization of capacity, for example, is an operational indicator.
• Budgets and customer satisfaction are business-level indicators.
• The feedback from customers and end-users is a qualitative indicator.

An IT strategy can help your business grow and operate more efficiently, advancing your goals and empowering your staff.

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Developing a mobile application that is impressive and flawless is a tough task. For that purpose, you are required to choose the right operating system. We are an android and ios app development company that is creating responsive applications.

Ways of choosing the right platform-

This part includes all the pros and cons of a development platform that will help you in choosing the right platform.

Ios app development

There is a huge market discussion taking place in between choosing the one platform among android and ios. We are talking about ios here, which is a closed platform.

Apple has full control over its programming language as the app published by them, only gets released by them. They possess strict guidelines and there is no scope for little deviation. If there is any deviation, it can lead to a fatal outcome of little apps being developed. If you are required to follow all the rules and guidelines strictly and get ready for all the changes. Apple believes in innovation and they are continuously adhering to work for attaining perfection.

On the other side, developers are well-acknowledged for creating an app that is user-friendly and appreciated by them while communicating with designers. With time passing, your app needs to get updated based on OS settings. Apple has evolved and made user adoption easier and it ensures virus protection for its all devices such as iPhone, iPod, and Mac. All they have to do is perform an upgrade by making some changes in settings. If you are choosing iOS as a platform then your developers have to stay aware of all the constant changes occurring in apple guidelines and have to update based on that.

The other important factor is that they only have 20 devices on which developers are required to work and make apps compatible. However, android contains hundreds of them resulting in complex design creation and optimization. If the devices are few for testing, then the cost for testing will be lower. If you want to gain more revenue then you should consider the ios platform. Apple users spend more than Android users purchasing an app.

Android app development

Android is the most commonly used platform for mobile development and most people use android devices. If you wish to target a large pool of users then android is the right platform for app development. The operating system is very adaptable and flexible so it can work on various platforms such as smartphones, tablets and gadgets.

Google play has a diverse range of applications and they have everything for everyone based on their taste. By publishing your app on this platform you can get plenty of users at the very first. Java was popular at first before the emergence of the android world. This maintaining threshold of entering into development is very low. The platform is easy to conceive which allows you to find developers in real-time and convert your idea into reality.

Google is constantly working towards creating and upgrading development tools that allow developers to work at a better place without the development in android is feasible and can be easily operated.

Cross Platforms App Development

This application uses a native plugin and HTML 5. This is an approach where you write a code and it will run everywhere which is a cost-effective solution. This is the best platform for your project, it supports diverse devices and provides ready-to-make solutions with a UI framework to implement complex features.

Consider this option when the cost is an important factor and there is no complexity in your project and there is a need for running into mobile platform development.

There are various factors that will affect your choice of platform and various companies are delivering mobile app development services. It is impossible to choose a particular platform, the choice will be based on the need and other factors. The app available on both platforms has the chance of higher success. We are delivering great professional services and we will deliver the right information to you.

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Some people might be curious why Nextbrain became a popular choice for mobile app development. The answer is simple: Nairobi had all the necessary infrastructure to accommodate mobile applications. There was no room left for creativity or innovation.

This does not mean that other towns in Kenya did not have an opportunity to develop mobile applications. Rather, it is true that these towns lacked the proper infrastructure to support mobile commerce and tourism. Most of them were unable to handle mobile payments, which is a common practice among mobile users in Kenya. Without mobile application development services in Kenya, business owners had to take their businesses outside the boundaries of their town. But they could have at least enjoyed a payment gateway through which they could accept credit cards, which most customers would gladly do if they could receive payments from their favorite mobile application stores.

What about mobile app development services in Nairobi? The story is quite the opposite. It is one of the fastest-developing cities in Kenya. Like Nextbrain, many of its residents are familiar with mobile commerce. In fact, more Kenyans have learned how convenient and efficient mobile payments are.

The success of mobile app development in Nairobi can be attributed to its location. The city is strategically positioned in a strategic place. It shares borders with neighboring districts that all have lucrative mobile app industries. Moreover, most of its citizens’ own smart phones. In this respect, mobile app development can be attributed to the number of mobile phone users in the city. As more people purchase smart phones, the number of mobile application stores will grow and business owners can take advantage of the wide platform offered by such development agencies.

However, mobile application development in Kenya has also benefitted local mobile service operators. These service operators provide mobile solutions to business owners. For example, MMC Group operates MMC taxis in Mombasa. Through mobile application development, taxi booking information is displayed prominently on mobile devices. Customers can easily access this information and book a taxi using their mobile devices from the comfort of their homes.

Most businesses in Kenya now offer mobile solutions to its customers. In fact, several mobile app development services in Kenya are offering mobile solutions from web design to mobile application development. They develop mobile websites using innovative technology. They employ experienced professionals who can create mobile-friendly websites. This enables them to compete with the leading global brands.

As many Kenyans own smartphones, mobile app development has become very popular among them. There are several mobile app development services in Kenya that offer smartphone solutions. Some mobile app developers offer services for mobiles devices like smartphones, tablets, PDAs, and other devices. Moreover, some of these companies also offer mobile application development services for business applications like mobile marketing, SMS marketing, event registration, mobile payments, and various other services related to mobile usage. Thus, mobile app development services in Kenya can help you develop your mobile application and help it reach millions of users all over the world within a short time.

In addition, mobile app development services in Kenya offers mobile app promotion services to attract more visitors to your mobile website. They use attractive mobile app icons, mobile app descriptions, banners, text and graphics to promote your mobile app. They provide you with mobile app development services in Kenya that include mobile app promotion services such as mobile app theme setting, mobile app icon set, mobile app icon download, mobile app description set, and mobile app branding. Thus, mobile app development services in Kenya can help you market your mobile app.

However, before selecting an effective mobile application development services in Kenya, it is important to analyze your requirements well. You should know about your mobile app idea as well as the target audience of your mobile application. Moreover, you should select an experienced mobile app development company to help you develop your mobile application. The mobile application company should be experienced in mobile application development, mobile website development, and mobile application testing. Thus, mobile app development services in Kenya come to use for businesses that provide mobile app development services to large and small businesses.

In fact, mobile application development services in Kenya offer mobile website development as well as mobile application marketing services. You may also hire mobile application development companies to handle your mobile application development needs. Thus, mobile app development services in Kenya to help to create a platform to attract more customers to your mobile website and enhance your online presence.

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For this you need a perfect web development company, which will help you grow your business brand value to the trustworthy and right audience.

EINIX INFOTECH is here to help you with best design practices available. Developing your own website isn’t a piece of cake. This requires a lot of labor to put together collectively on a specific platform which lays the foundation of your website.

We are equipped with best web developers to transmute your digital prototype with the precise technology companion, offering thoroughly flexible and customized software and web development services. For a corporeal business consequence, we deliver client focused and customer- centric website solutions.  We believe that your brand’s story is briefly narrated by your website that sets the tone for your online presence. You and your team will be involved at every step of our collaborative process to increase your brand aesthetics, ensuring that totally and truly represents you and your enterprise while achieving your aspirations.

Einix Infotech is a single point solution to all your E-business needs. Along with all the development work, our team of experts will also be providing you a stunning design with eye-catching graphics. Our main cover is to provide a less coded and less complex website without affecting the functionality at the back-end.

Our company specializes in designing effective virtual branding and providing high-tech website development services to our trustworthy clients. Each of our team members gives their best in making your enterprise fulfill its goals.

The services we provide are explained as follows:

Website development:

Business prosperity is highly dependent on the number of sales made and creating a well-furnished website can definitely aid a business venture to attract more sales.

We have a team of most experienced and talented engineers you can find in whole town. When it comes to having a triumph online platform, the user must enjoy easy navigation between the pages. For this, it is expected that the pages have fast loading speed. Aside from developing , our team also ensures the proper working of your website, provide regularly tests for the easy navigation between the pages and to resolve and eliminate  any bugs that may cause difficulty in online traffic.

Einix Infotech is working with many of the leading enterprises of our city successfully and is highly recommended among them. We share trustworthy relationship with our partners.

Software development:

Our expertise deliver cost effective and end-to-end business solutions from conceptualization to implementation with a focus of enhancing productivity and bumping performance.

We have already made Billing Software, Jewelry software, optical software, rate-tag printing software, salon software, Gym software, OPD Software , Transport software for many renowned firms in our city and are continuously working on new projects with our happy clients.

Our team of experts will develop a customer software application in accordance with the changing needs of business technologies. Einix infotech assists businesses develop fully functional, feature-rich and compatible web applications for enterprises to grow effectively.

Mobile-application development:

If you are looking for a native and custom app, we are a one-step solution to provide your all mobile application development needs.

Einix Infotech promises of developing native apps for different operating systems assuring greater performance, longer endurance and seamless navigation. As mobile apps has been a winning factor for businesses to invest in a software development company.

We follow an assimilate mobile app development process to create high-quality and functional apps for our clients at affordable rates.

For More Details/Enquiries:

Contact me/What’s App :

Er. Amit Bansal

Data Management Expert (10 Years Experience )

90500-73902

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• We developed improved and efficient apps which can help you a lot in attracting the customers towards your products.

• We guarantee our customers that their app data will be safe and secure when they get your app developed by us.

• Our developers always design easy to maintain and easy to operate apps so that you will not find any difficulty in runny your apps.

• Our designed apps improve your relationship with your customers.

• You can get real-time project access through our intelligently developed and designed apps.

Orchard Solutions Global has trustful app developers

App development is not an easy task you require creative and professional experiences if you want to develop an app. If you are a business owner, you want to boost up your business through online advertisement, the best way is to develop an app for your brand or business. In doing so, you need expertise. Orchard Solution Global has trustful and experienced app developers working with us for almost a decade. We have the top class and experienced app developers which can develop any app exclusively and creatively for every client. Our app developers design the software according to the needs of customers. They evaluate the already in work and existing apps and work to improve them whenever and wherever there is a need. We perform updates and add recent features in your existing apps to upgrade your software. We are also experts in cross-platform app development. Our app developers make user-friendly interfaces that are much appreciated by customers and clients. So, if you are looking for experienced and expert app developers then no one could do this better than OSG.

Cost effective app development

App development is somehow a costly process. If you need accurate and professional apps then obviously you have to pay accordingly. But Orchard Solutions Global is the only one in this field that gives you the most affordable rates and prices for app development. We work in a fully professional manner but we do not overcharge our customers. We offer you cost-effective app development services which are far more superior and accurate than our competitors. We have also made some incredible and affordable packages so that each one of you can get your desired package according to our budget.

Proper Testing, launching and maintenance Service

We are the ones who take full responsibility after App Development until its proper functioning and running. We first talk with our customers according to their needs and preferences for their app development. After working on your requirements, we developed your apps. Then we move forward to the next step of testing the app. After passing the test, the app is launched. If an app fails to pass the test, then we work on its flaws again. After launching, our app maintenance services are also offered. We run your apps and then work with you as their maintainers if you want. You can contact us for perfect app testing, launching, and maintenance services.

Reference:

https://orchardsolutionsglobal.blogspot.com/2021/04/get-custom-app-designing-and.html

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Some major Android app development challenge that developers are facing in 2021

There are various android app development challenges that a developer faces while building an app because every year android makes an update in its features and functionalities and that makes the process of development challenging for android app development companies & developers. It’s profitable to understand the challenges so that can find an escape at the development time.

High Software fragmentation

Maybe the greatest challenge that emerges during Android app development is that different devices run on various platforms of the Android OS, which makes it extreme to stay informed concerning the changes. While most developers stay aware of the most recent Android forms, this methodology isn’t directly as a little part of Android users utilizes the most recent rendition of Android. The crisscross of Android forms brings about passing up a critical piece of the targeted audience at the customer’s end.

Another issue is that Android permits OS customization to major smartphone manufacturers like Samsung and others. This frequently brings about changing guidelines for every device.

App Marketing Investment

Aside from the development and the means are taken to make the Android app, what is much more significant is its device. The marketing platform, here and there, ends up being exceptionally trying for Android developers if they are not aware of the latest marketing strategies.

Somebody may build up a quality app with incredible UI, designs, and features, however, if that they can’t get it before the correct users, their app won’t get the profits.

App developers frequently resort to ASO or go to promotion networks that further drive app introduces and traffic, meanwhile managing the worry of whether the consumption to gain users is surpassing the money streaming in the business.

Configuration Patent Process

As per late claims, features of your app may be pronounced invalid, because of the patent law. Because of claim issues, paying authorizing charges at the producer’s end is likewise a chance. Anticipating if the app will get licensed isn’t simple, however, this case regularly makes developers uncomfortable while building an application.

Mobile app companies over this suit and offer directions to developers in like manner. Google has made a solid position against patent prosecution to guarantee it gets followed appropriately. As per Google, there are sure guidelines that each developer needs to follow while building up an Android app to get the patent with no problem.

Programming Integration at Wider 

Alongside the accessibility of an assortment of equipment in the market that makes equipment fracture, a variety of OS variants is additionally accessible out there. Because of the presence of various OS forms, it gets hard for Android developers to stay up with every one of the variants of Android. Numerous devices have not yet moved up to the most recent OS adaptation, and this prompts the glitch of an app, or it probably won’t appear to be practical on a more established firm.

Devices Compatibility

Android and iOS are the two greatest platforms. With more clients installed, Android is accessible for some devices. Consequently, building a viable app with fluctuated sizes turns into a test for an undeveloped expert. The accessibility of such countless gadgets may even burn through a ton of time in managing different console formats, different features, distinctive screen sizes, and the different camera.

Battery Challenge on App use

Even though Facebook and Spotify are high-fitness apps, they abruptly burn-through the battery. Most eager smartphone users frequently gripe about the battery life of their smartphones.

To have a decent effect while giving an ideal user experience, a designer should plan an application blessed with the most recent features, great visuals, and numerous collaborations to guarantee the application backs off of the battery.

Conclusion

Android is a vigorous platform that is scaling new statures with each new form. There are users for each business on Android. It’s up to you how you take advantage of this astonishing platform. Even though Android and iOS development are unique, a considerable lot of the apps made on both offer comparable features. It is a test to keep the experience comparative notwithstanding the stage’s disparities. Keeping update on there challenges makes the next android app development services smooth, bug-free & flexible.

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Tech enthusiasts were pretty excited since a year after hearing that Amazon was working on a service that offered a no-code service by the name of Honeycode. This particular service had the tag of ‘AWS for Everyone’, where people without any previous experience of software development could create basic business applications and not depend on their company’s IT department.

After a substantially long wait, Amazon launched this service as the Amazon Honeycode App Builder. Available in AWS as a managed service, users can have the benefits of a simple to use virtual app builder for creating web and mobile apps, backed by the powerful, tried and tested database built in AWS.

Competing with Microsoft Power Apps and Google Cloud’s AppSheet, one of the biggest features of Amazon Honeycode is the ease with which it allows new developers to build great web solutions without the need to write a single word of programming code at all.

All about Amazon Honeycode

For any mobile app development company, Amazon Honeycode looks to be an avenue that is full of promise.

To keep things simple, the overall profile of Amazon Honeycode has three integral points that can be noted as the essence governing the overall operational process of Honeycode-

• Lightweight Functionality

When compared to AppSheet and PowerApps, Amazon Honeycode has a pretty lightweight identity in terms of functionality, at least, as far as the initially launched beta version is concerned.

While the future versions will allow the associated users to get access to a number of customized solutions as per their requirements, the present version is just to get the developers acquainted with something that is on offer from AWS.

• Honeycode Basics

As of now, Amazon Honeycode allows the users to create applications with upto 20 individuals completely for free. Things move to the premium scenes only with additional users and storage space for apps that are large in size.

In its current identity, Amazon Honeycode has built-in templates for everyday web and mobile apps that include surveys, task lists, reporting times, content trackers, team tasks monitoring, inventory, and event management among a lot of other things. A really interesting feature of Honeycode is the ability to import all data into a workbook and then organize it in the spreadsheet interface.

• Integration of Amazon Honeycode with APN

The benefits of Amazon Honeycode, obviously get a little more enhanced with its integration in AWS Partner Network (APN). With this combination, users can internally use Honeycode to bring about an improvement in the business processes internally as per the productivity benchmarks and parameters, which can vary from time to time.

The name Honeycode too is supposed to denote the ease it brings into the whole programming scenario. Hence, Amazon came up with Honeycode.

What now remains to be seen is how Amazon catches up to its main competitors, Microsoft PowerApps, and Google’s AppSheet. While PowerApps was launched way back in the year 2015, Google too made its acquisition of AppSheet right this year in January.

As far as the first version is concerned, Amazon Honeycode is available for users in the US-East (North Virginia) and Oregon. The service will be made available to the other regions as well in the coming time.

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This article will provide you a glimpse of the essential security measures to be taken during and after the mobile application development process is completed. Before we dive deeper into the article, let’s run through the top security lapses that could occur due to time constraints while building mobile apps

Common Security lapses in the Mobile Application Development Process

• Leaving the cache unchecked and not utilizing a cache cleaning cycle
• Applying weak or no encryption algorithms at all
• Accidentally picking up a code written by hackers
• Not using a reliable data storage system
• Ignoring the Binary protection
• Not securing the transport layer
• Neglecting the server-side security
• Not testing the mobile app thoroughly

Best Practices for Assuring Top-level Security in the Mobile Apps

Secured app code:

It is a primary and essential step to spend time on encrypting the code and thoroughly testing it for vulnerabilities during the development process. The mobile app developers should thoroughly review the code from security aspect before launching the app. It is essential to ensure security coding for the detection of jailbreaks, debugger detection control, checksum controls, etc.

Strong Authentication:

Weak authentication leads to several data breaches; hence, it is imperative to apply high-level authentication in the apps. Ensure that your app allows only strong passwords for this. Also, use two-factor authentication in the apps. Biometric authentication like fingerprints or retina scans is also being used nowadays in a host of apps to make it more secured.

Data Encryption:

Along with encrypting the code, all the data that is exchanged over the app must be well encrypted. In case the data is stolen, the hackers should not be able to access the data unless the security key is available. Different data encryption algorithms can be used like Advanced Encryption Standard (AES), RSA technique, Triple data integration standard, etc.

Security of Servers and Network Connections:

All the servers and networks accessed by mobile apps are the foremost target of hackers. To ensure their security, the use of an HTTPS connection is advised. APIs have to be verified thoroughly to avoid spying of data which is transferred from the client to servers . Also, the mobile apps must be scanned using the automated scanners from time-to-time. Extended security can be provided through encrypted connections or VPN (a virtual private network).

Safeguarding the Binary Files:

Ignoring the binary protection can enable hackers to induce malware in apps, can cause severe data thefts, etc. and ultimately lead to revenue losses in the long term. So, binary hardening procedures should be applied to protect the binary files against security threats. Different hardening techniques like Buffer overflow protection, Binary Stirring, etc can be used to combat this threat.

Having Secured API:

API is an integral part of Mobile app development which makes it all the more important to focus on securing them. Authorization, authentication, and identification are the vital security measures that create a robust and secured API. An API gateway can be integrated to increase the security of mobile apps. For secure communication between APIs, different authentications like OAuth and OAuth2 can be used.

Code Signing Certificates:

These certificates facilitate making the mobile code more secured. It is the process of digitally signing the scripts and executables by the certificate authority. It is for authentication of the author and ensuring that the code has not been modified or tampered by anyone else since the certificate was signed. For every mobile app developer or publisher, a Code Signing Certificate is a must.

Exhaustive Testing and Updating the Apps:

Rigorous Security testing before launching the apps and also after it is launched is advisable to avoid security loopholes in the apps. Thus, potential security issues can be identified proactively and worked upon. Also, updating the apps at regular intervals helps to remove the bugs that arise in the apps after launching.

Wrap-up:

An unprotected mobile app can pose a threat to the entire system. On the other hand, a secured app can be highly reliable and lucrative. Ultimately, mobile app security should not be taken for granted as hackers and fraudsters are continually looking for opportunities to hack critical data and destroy the security of the apps. So, to develop a robust, powerful, and flawless mobile app with top-level security, all the factors mentioned in this article should be considered and applied accordingly.

If you are looking for a reliable technology partner, or you want to upgrade the security of your ongoing projects, contact Biz4Solutions now!

Biz4Solutions is an established mobile app development company, based in Texas. The company has a team of experts and experienced technical nerds who develop highly secure, user-centric, and robust mobile apps.

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