The reputation of Search Engine Optimization has been sketchy in the past. The few people who have used dishonest practices have made it harder on others. SEO is not exact and will never be. This has led to debates over the best practices to maximize the traffic to websites. The algorithms and factors for ranking by search engines changing make people wonder if SEO is even needed.
Table of Contents
Is SEO Effective and Could It Be More Effective
Yes. SEO is effective in drawing traffic to websites. SEO can also be more effective. There are some mistakes with SEO that can be avoided by educating yourself.
Understanding SEO
Methods used by website owners to allow search engines to increase the site’s ranking are known as SEO. This includes improving the speed of sites, mobile-friendly sites, and keyword targeting. Website ranks are determined by the examination of factors on the page and off the page by search engines. These are things that can be improved on the site including keywords relevant to the site and links.
Importance of SEO
Examine your own habits to help you understand the importance of SEO. Someone is more likely to click on a result that is higher on the page than one that is towards the bottom of the page. The reliability, inexpensiveness, and effectiveness of SEO make it the best way of getting your company to the top of search results.
Effectiveness of SEO
There is not an exact science to SEO, and the best practices are constantly evolving. This frequent evolution is the result of search engine algorithms always changing. Websites would need to match the search parameter: if engines like Google decided to favor sites with a specific colored background over other sites. While parameters are less random you get the basic idea. Practices that worked in the past might not work now leading people to believe that SEO does not work. Sites will not rank well if the practices and guidelines used are outdated.
Current Practices
The best current practices are what makes SEO work. The ranking of a website increases when these are used. The traffic for websites will increase which increases business.
Poor SEO Hurts Websites
The rank of a website will not increase and might actually drop when practices are not current. The worse result is that the website could be completed removed from search results. There are three major mistakes in SEO that can do damage to the website.
Link Purchasing
Purchasing links is the buying of links to try and convince search engines the site is worthy. Search engines prefer sites that have back links so there was a time when link purchasing made gaming the system easy. Links should be earned instead of purchasing them. Spam site links can be ignored or cause a drop in ratings. Websites can be removed from search results for buying links.
Not Using Fresh Content
No longer is it quantity over quality. Reusing content from your site and stealing content will not work. Original content is that is valuable to readers is what will allow website rankings to increase. Quality content increases the amount of engagement for websites.
Stuffing Keywords
Large amounts of words in the links, content, titles, and URLs found on the site. Search engines figured this out and made the tactic useless. Content relevant to the keywords is looked for along with quality content. Quality content helps visitors to interact and return to your website. Search engines have changed the way they rank sites to ensure they are not rewarding dishonest practices.
Top Denver SEO companies can help you to avoid the practices that cause your ratings to drop while assisting with the best practices to drive traffic to the website.
