Feel pressed right now? You have your lead target to meet but time is becoming the biggest bottleneck to the growth of your leads funnel. So, what’s the solution?
LinkedIn automation – the process of automating some aspects of your lead generation journey to give you the ability to find and generate leads faster while saving you a lot of time. This technique is gaining popularity as it has proved to be much effective and time-saving as compared to traditional outreach and cold calling methods.
Why businesses are using LinkedIn automation
Just a few years back, LinkedIn automation was a new technology, and it wasn’t used widely. Many people believed the myth that these tools are spammy and can get your account blocked. (I’ll come to that later).
However, since the last decade, marketing automation tools are on the rise as a great number of businesses have already integrated these tools into the systems for better productivity. 49% of the companies are using these tools and they have experienced 12% improvement in their sales cycle.
In this guide, we will cover the basics of LinkedIn automation tools and how businesses can use them to their advantage.
What are LinkedIn automation tools?
Advanced LinkedIn automation tools involve certain software or tools that are used to automate processes like searching, engaging, connecting, and sending messages that you’re currently performing manually.
No doubt that you can perform these tasks manually but that takes a lot of time, energy, and other resources while giving you slow progress.
With the latest LinkedIn automation tools, you can perform tasks within hours that would otherwise take you weeks and months.
If you really want your business to grow, LinkedIn automation tools such as LinkedCamp are a surefire way to speed up your lead generation and give you significant outcomes in a short time.
Are LinkedIn Automation Tools Safe to Use?
As I mentioned earlier that some people hesitate to integrate the latest LinkedIn automation tools into their process because they believe these are spammy.
On the other side, more than 70% of B2B marketers and businesses are leveraging the power of these tools to generate opportunities for them.
The truth is that free LinkedIn automation tools are spammy only when you use them to overdo the activities.
No tool, technique, or machine can guarantee you safety if you use them to cross the line.
How to use LinkedIn automation tools safely as a beginner?
If you’re a beginner who wants to generate leads for business, here are some useful points that will help you use the LinkedIn automation tools to your benefits:
- Choose the right tool
Choosing the right tool for your business is very important. Don’t go for a LinkedIn automation tool just because your competitors are using it or it has a lot of features. Select one that is suitable for your business model.
If safety is your concern, you can go for a cloud based LinkedIn automation tool.
- Keep the human touch
When using a LinkedIn automation tool, don’t think of it as a magic tool that would expand your network and generate leads over the night.
Make a strategy, start slow. Go for a tool that performs activity within LinkedIn’s limits. Some best LinkedIn automation tools have an inbuilt safety limit feature that enables users to set daily limits for account activity. These tools run campaigns at regular intervals to mimic human behavior.
Conclusion
Many B2B marketers and businesses are lagging behind because they think LinkedIn automation tools are spammy. While the truth is that it totally depends on the approach and the practices you adopt. Using these tools with a proper strategy can help you generate 3x more leads than traditional methods.
